ShiprocketX Yatra boosts MSME export awareness in Bangalore

Shiprocket is strengthening export awareness among MSMEs through its on-ground initiative, ShiprocketX Yatra, held in Bangalore on 24 April 2026. The programme aims to educate MSMEs, D2C brands and emerging exporters on cross-border commerce, focusing on export compliance, logistics optimisation, market access and operational readiness for global trade.

Bangalore has been identified as a high-potential market for export enablement, supported by Karnataka’s strong base of technology-led startups, D2C brands and manufacturing MSMEs. According to government data, the state has over 90 lakh MSMEs, with Bangalore serving as a key innovation and commerce hub. The city plays an important role in India’s export ecosystem, particularly in sectors such as electronics, apparel and consumer goods.

Through ShiprocketX Yatra, the company is engaging directly with businesses in the region to address awareness gaps in international commerce. The initiative helps sellers understand regulatory frameworks, shipping infrastructure, digital commerce tools and strategies required to expand beyond domestic markets, aiming to simplify entry barriers and support sustainable global growth.

Akshay Ghulati, CEO - International Shipping, Shiprocket, said that Bangalore is home to a new generation of digital-first brands and entrepreneurs with a global outlook. He added that the initiative aims to equip businesses with the knowledge, tools and infrastructure needed to enter international markets and simplify the complexities of cross-border trade.

The awareness initiative is supported by broader ecosystem collaborations focused on improving export infrastructure accessibility. As part of this, Shiprocket continues to work with India Post to strengthen operational support for exporters and improve service accessibility and export processes for MSMEs entering international markets.

The company said that initiatives such as ShiprocketX Yatra, along with ongoing infrastructure collaborations, reflect its commitment to helping Indian MSMEs participate more confidently in global commerce and supporting their transition from domestic sellers to global brands.