Prowrrap secures ₹4 crore pre-Series A to scale procurement platform

Delhi-based procurement startup Prowrrap has raised ₹4 crore (₹40 million) in a pre-Series A seed round led by Calance Software Pvt Ltd and Amit Govil, an IIT Varanasi alumni and super angel investor. The company, which began operations in January 2024, plans to raise its Series A round in the next 18–24 months as it accelerates its growth trajectory.

Prowrrap positions itself as a one-stop procurement platform for packaging materials, capex, warehouse assets, and turnkey projects—tailored to the needs of MSMEs, B2B brands, and quick-commerce players. With India’s consumer market evolving rapidly, the company is addressing critical challenges around smarter procurement, faster fulfillment, and cost efficiency.

Founded by brothers Sagar K. Saxena (IIM Lucknow alumni and former Project Head at Swiggy) and Rishabh K. Saxena (IMT Ghaziabad alumni and former Procurement Head at Bira91), Prowrrap has already established operations in Tier-1 cities and select Tier-2 markets. The startup now aims to expand to 25 cities by the next fiscal year.

The fresh funding will be directed towards strengthening technology capabilities, scaling distribution networks across India, and deepening focus on sectors such as quick commerce, fresh and natural produce (FnV), e-commerce, and SMEs/MSMEs.

“Our vision is to transform and simplify the way businesses procure their packaging and operational assets,” said Sagar K. Saxena, Co-founder and CEO of Prowrrap. “This investment will help us enhance our technology, expand faster, and deliver unmatched efficiency to fast-growing enterprises.”

Highlighting the platform’s role in addressing industry pain points, Rishabh K. Saxena, Co-founder of Prowrrap, added, “MSMEs and high-growth companies often face supply chain bottlenecks. Prowrrap solves this by providing a unified platform that ensures speed, quality, and cost efficiency in procurement.”

Investor Amit Govil emphasized the market opportunity, noting: “Prowrrap is solving a fundamental challenge in the MSME and fast-commerce ecosystem—procurement efficiency. With the founders’ strong industry experience and clear vision, they are well-positioned to disrupt this space.”

India’s packaging market, valued at USD 101 billion today, is projected to reach USD 170 billion by 2030, while the global packaging market stands at USD 1.18 trillion. Coupled with high-growth adjacencies like warehouse automation (16%+ CAGR), these dynamics underline the scale and opportunity that Prowrrap is building towards.