Page 31 - ITLN May - June 2022 issue

(L-R): Yash Jain, Founder, NimbusPost, Utkarsh Sharma, Co-founder, Dy. Chief Revenue Officer (North), Smartr Logistics, Prashanth M, Chief
Operating Officer (COO), WhistleDrive and Reji John, Editor, STAT Media Group. (On-screen) Dr. Anil Chinnabhandar, Senior VP, Retail
Planning & Supply Chain, Landmark and Minesh Pore, Co-Founder & CEO, BuyHive.
online from anywhere in the world. an estimated time of his/her arrival
“Today in E-commerce, people will be a game changer. Secondly,
globally are demanding for In terms of consumer not everyone is proficient in English
convenience and connectivity. If language, so the consumers can receive
you look at speed, FedEx offers satisfaction, major firms messages in their preferred language/
international priority express that like Amazon and Flipkart local language. Thirdly, consumers have
looks at time definite deliveries. We do not specify the time different experiences with every delivery
also have FedEx connect plus product it would take to deliver partner so let the consumers choose
which is designed for E-commerce the merchandise. Thus, the delivery partner.”
that looks at cost competitiveness. WistleDrive is attempting Yash Jain, Founder of NimbusPost,
If you look at technology, there is a discusses the business changes he
significant importance of technology to guarantee a delivery is witnessing and how his company is
that enhances delivery experiences. time and provide the adapting to the trends. “Every company
In the entire journey, we have been goods with a buffer is working on ways to improve the
able to innovate ourselves to meet the period of 15-20 minutes. entire consumer experience. Tracking
consumer demands.” and notification are two examples,
“We are attempting to be a single Prashanth M since everyone is shifting to WhatsApp
point of contact for D2C brands, from WhistleDrive notifications. As a result, WhatsApp
selling items on many platforms to will play a significant role in D2C
ensuring D2C brands' post-purchase improvement and motivation of the communication. One problem for
experience is taken care of. With the last mile person is going to make the brands is how quickly they can deliver.
growth in demand, even if we undertake difference, because the way the package To improve their delivery performance,
pre-purchase promotion, consumers is delivered to the consumer's doorstep, businesses are turning to distribution
will not remain loyal unless they have also has a huge impact.” warehouses, stocks, and fulfillments.”
a satisfying post-purchase experience. The industry experts also presented The event mainly focused on how
In terms of consumer satisfaction, their thoughts on how to improve the everyone involved in the logistics of
major firms like Amazon and Flipkart consumer experience. delivering an item to a consumer
do not specify the time it would take To this Amol Prasadi, Head of Supply should work together to improve the
to deliver the merchandise. Thus, Chain, Metro Brands said, “Sharing live process, make it faster, and meet
WistleDrive is attempting to guarantee locations of the delivery partner and consumer demand. 
a delivery time and provide the goods
with a buffer period of 15-20 minutes,
so the consumer can plan their day
accordingly,” said Prashanth M,
WhistleDrive's Chief Operating Officer.
Utkarsh Sharma, Co-founder,
Dy. Chief Revenue Officer (North)
commented on how they deal with
E-Commerce today, last mile and quick
commerce. “D2C is going to be a very
big segment for the logistics players.
Technology is supporting us today,
but going forward training, process
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