Page 33 - ITLN May - June 2022 issue

mature later and resist disease better.
Ocean-farmed salmon from Norway
is well looked after and available all year
round. We've seen salmon
And Catch of Norway & Mark ensures consumption increase year-on-
they are available to Indian consumers. year. When I first started here,
Running his family-owned company, there were about four or five
Mark moved to Bengaluru to start up
Catch of Norway in 2015 and has been tonnes of fresh fish coming in.
at it for the last 6 years.. Now, we are growing at around
Mark has pivoted Catch Of Norway 20 percent annually.
due to the pandemic from hotels/direct
buyers to consumers. Mark now has
an extensive supply chain connecting there are always two or three other flights integrated API that they put into the
Bengaluru-Mumbai-Delhi-Kolkata and on the same day or within 5-6-7 hours. website. We also use Porter because they
many cities in between. Mark mainly Things like this are very easily explained to have a really good enterprise service.
uses air & road to ensure consumers our customers, and they understand." They have a really good dashboard that
get to enjoy fresh salmon and others, So, what is his distribution channel allows us to track costs."
directly from Norway. for B2B and D2C? "For restaurants and Cross-border e-commerce on the
Speaking about the process of moving hotels, we try to work out contracts or agenda? Mark says: "We have the
the fresh catch to Bengaluru, which is rates based on the market. We have to capability to export from Norway
where Catch of Norway has centralised be very careful with pricing because directly, and we can use the lessons
operations, Mark says: "We are not tied salmon is extremely expensive now. from India for other countries that are
to any one exporter or one farmer. That Again, we are explaining the whole neglected - Thailand, Myanmar, Sri
gives us the advantage of getting the best supply chain to our customers. They Lanka, Middle Eastern countries as a
quality, and allows us flexibility in terms have an understanding of what they get, premium product, premium service."
of logistics. We mainly use Emirates. where it comes from. And why is the A lot of people in India are ready
The reason is they have freighters and pricing like this. to try new things, Mark said, and
commercial flights going from Norway, "When it comes to e-commerce, we concluded by saying that customers
more connections/flights to India. If use multiple partners for delivery. We will support if they are offered quality,
something happens or there are delays, mainly use Dunzo because they have consistency and reliability.
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