Page 34 - ITLN May - June 2022 issue
P. 34
Event Report
E-commerce
Logistics Summit 2022
Bridging the Gap
Decoding the role of
customer experience
in express logistics
Panellists discussed the trials
At the E-commerce Logistics ustomer experience, and tribulations affecting the supply
visibility and tracking,
Summit 2022, an incisive data collaboration, and chain today as the conversation
conversation focused on how Clinguistic hurdles – are veered around how a neatly designed
far are express logistics firms some of the key components that customer experience can bolster
go into designing and optimising
express logistics services.
rising to the challenge, e-comm customer experience for supply chain Harsh Vaidya of WareIQ, an
experts took centre stage, product design. e-commerce logistics company
Domain leaders from across the
unravelling the express logistics supply chain spectrum including which allows online brands in India
to opt for same-day or next-day
scene across the country. In the Amitabh Singh Postmaster General, delivery, said customer expectations
event’s first panel discussion Maharashtra Circle, India Post; changed dramatically since the
moderated by Manjula Nair, the Meheriar Patel, Group Chief launch of Amazon Prime in India
and the experience that customers
Information Officer, Digital Solutions
incisive conversation focused of Jeena & Company; Amol Prasadi, bought through that they got
on how express logistics wove the head of supply chain from Metro accustomed to it.
For Amol Prasadi, one of the
its way around current realities Brands; Harsh Vaidya, CEO & co- major challenges was language. “I
founder, WareIQ and Aijaz Dadarkar,
and challenges, and how regional business head (West) from see a lot of platforms in English. Even
India’s express logistics rose to FreshtoHome came together for a when I see grocery platforms, we see
overcome these hurdles. panel discussion at the E-commerce people struggle with speaking and
Logistics Summit 2022. navigating the app which is purely in
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May - June 2022 www.itln.in
