Page 32 - ITLN MAY-JUNE 2022 for Magzter

Event Report
E-commerce
Logistics Summit 2022

“Quality & reliability to

ensure customer loyalty”

Salmon demand is increasing in India due to various reasons including the pandemic which
pushed B2C demand, and the middle class becoming health-conscious, says
Mark Alzawahra, Managing Director, Catch of Norway, in a conversation with Jyothi Shankaran

peaking at the second edition So, what's the story of Norwegian • Alzheimer's and other cognitive
of the E-Commerce Logistics salmon? Fresh salmon - a fish diseases; and
Summit held recently in lover's delight? A new healthy food • Ease the effects of rheumatoid
SMumbai, Mark Alzawahra, attraction? Say what you want but arthritis.
managing director, Catch of Norway the demand for fresh salmon is only Asia-Pacific is the largest market
Seafood, was bullish on the demand expected to increase over the coming for salmon and also anticipated to be
for fresh catch (Salmon and others) years. The global salmon market was the fastest-growing market due to the
from Norway due to various reasons valued at $50 billion in 2020, and is various health benefits.
including the pandemic which pushed estimated to reach over $76 billion Norway's ocean-farmed Atlantic
B2C demand, and the middle class by 2028, according to a report by salmon - the world leaders in salmon
becoming health-conscious. ResearchAndMarkets.com. - can trace back origins to the wild. In
"We've seen salmon consumption the 1970s, Norwegian Seafood Council
increase year-on-year. When I first Health benefits of salmon include: collected salmon from 40 Norwegian
started here, there were about four Preventing cardiovascular disease rivers to breed in our ocean farms.
or five tonnes of fresh fish coming in. (including heart attack and stroke) Norwegian farmed salmon has the
Now, we are growing at around 20 • Some types of cancer same genetics as the wild salmon
percent annually." • Dementia but its feed allows it to grow faster,
30 May - June 2022 www.itln.in