DP World consolidates marine services brands under unified global identity

DP World has announced the unification of its marine services brands, Unifeeder, P&O Ferrymasters, and P&O Maritime Logistics, under a single global identity. The move strengthens DP World’s position as a fully integrated logistics provider, offering seamless solutions across shipping, inland transport, and maritime operations.

The transformation represents a significant step in DP World’s journey from a leading port operator into a global logistics powerhouse. While the legacy brands transition to the DP World identity across digital, physical, and customer touchpoints, the same leadership, teams, transport solutions, and infrastructure remain in place, now united under a shared brand identity.

Sultan Ahmed bin Sulayem, Group Chairman and Chief Executive Officer at DP World, said, “We are building a future where trade flows effortlessly. While we honour the legacy of the brands we have built, we are now evolving together as one DP World team to further enhance our customer offering across the globe. Unifying these brands complements the next natural step in our transformation journey from a leading port operator into a fully integrated global logistics provider.”

Ganesh Raj, Global Chief Operating Officer, Marine Services at DP World, added, “As supply chains evolve, so must we. Our customers increasingly expect seamless, end-to-end service delivery. Unifying our Marine Services businesses under one brand reinforces our ability to meet that expectation while positioning ourselves for growth in an increasingly complex logistics landscape. Our customers will interact with a unified brand that represents who we are today. Employees will continue to do what they do best, delivering critical services and solutions across the global supply chain, but now under a shared identity that reflects the full strength of DP World.”

The unified marine services will now operate as Shipping Solutions, Multimodal Solutions, and Maritime Solutions. Shipping Solutions operates a fleet of vessels connecting over 200 ports globally. Multimodal Solutions oversees rail and inland transport operations across Europe and the UK, handling general, perishable, and high-value cargo. Maritime Solutions manages a global fleet exceeding 400 vessels, including specialised Multi-Purpose Cargo Vessels (MCVs) for complex project cargo operations, and provides pilotage and towage services in international ports.

This integration enhances DP World’s ability to deliver efficient, sustainable, and reliable logistics solutions, providing customers with end-to-end connectivity while reinforcing the company’s global brand and operational scale.