Cold Chain Technologies launch digital campaign to transform pharma logistics

Cold Chain Technologies (CCT), a global leader in temperature-controlled solutions, has launched its new campaign, 'Smart Chain, Clear Gain' to promote digitalisation in pharmaceutical logistics and strengthen compliance, efficiency and value for its customers in India and worldwide.

The campaign focuses on CCT’s Smart Solutions suite, which goes beyond container compliance to provide measurable improvements in efficiency, visibility and operational intelligence. While most containers meet similar regulatory standards, CCT aims to stand out by delivering added services, customer support and data-driven tools that improve shipment reliability.

Smart Solutions is designed to deliver value across four stages of the cold chain journey – Planning, Execution, Monitoring and Optimisation. The platform offers real-time asset tracking, predictive analytics, seamless system integration and tailored support to help pharmaceutical companies reduce risks, streamline operations and achieve sustainability goals through eco-friendly packaging and efficient resource use.

By highlighting the practical impact of these digital tools, the campaign makes Smart Solutions more accessible for CCT’s customers, enabling informed decision-making and better supply chain performance.

As part of the campaign, CCT has also introduced a dedicated Smart Solutions hub page. The page serves as a simple gateway for customers to explore services and adapt them to their specific needs.

“Smart Chain, Clear Gain is more than a tagline, it’s a promise to our customers,” said Paul DellaVilla, Director of Digital Solutions & Services at Cold Chain Technologies. “We’re shifting the conversation beyond container specs to service excellence. Our Smart Solutions offering is where true differentiation happens and this campaign is designed to make that value clear, tangible and accessible.”