Page 22 - ITLN Jan-Feb 2023 for Magzter

Special Report
2022 Review

there to be more innovation and better
tech solutions from the newer players.
It can only mean good things for the
industry in the long run."
In any industry or sector, one always
sees new players entering from time
to time, says Agarwal of Maersk. "They
are often good for the industry as they
bring new ideas, new ways of working
and newer solutions. They also bring
healthy competition that helps in
the evolution of that sector. Even the
customers appreciate getting access to of the options that help companies
more options through multiple players become greener.”
allowing them choose what suits their Snowman is in the process of
requirement the best. streamlining IT and sourcing procedures
"We are firmly progressing on the for its 5PL business, says Nair. “Being
path of being a global integrator of first of its kind, it is hard for every type of
logistics and helping realise our purpose customer to see the value but this is only
of improving life for all by integrating a temporary problem. We are confident
the world. We are closely watching the that our company has enormous
developments on the digital front as well potential for expansion once the value
as on the asset investments by some add has been demonstrated to a specific
other players. We are also investing group of customers."
in areas that improve our customer "If you keenly observe the segment,
experience as well as offer them the you will realise that Borzo is probably
scale and reach that they need." Bookings of more than one of most capital efficient companies
$38 billion were placed so far," says Gangal. "So, because of our
Growing story of technology in logistics through the Maersk. technology, because of the marketplace
Logistic companies will be seen using com platform last year, which we are building, we do not burn
technologies like artificial intelligence, which makes it one of that much and I think this is one of our
cloud, automation, robotics, block the world’s largest B2B competitive advantages right now. On
chain, big data, and IoT to provide smart the tech-front, we are building anti-fraud
and innovative logistics solutions to websites. algorithms to enhance security which will
customers, says Sarang. "Transport Vikash Agarwal be rolled out soon via the app update. We
Management Systems (TMS) are Maersk are also continuously updating our app to
growing in popularity, especially among resolve bugs and provide a smooth user
logistics firms. TMS is specifically technology & analytics is pivotal to our experience to the users.”
being used to optimise routes and operating model, and we will continue Right now, we see some monumental
manage carriers. Benefit of using TMS making investments in this area to shifts in shipping and logistics, adds
is lowering freight expenses, tracking enhance our customer experience." Agarwal of Maersk. "Bookings of more
delivery drivers in real-time and The market is now a lot more accepting than $38 billion were placed through
increasing transparency in logistics. of digital solutions, says Digga of Porter. the Maersk.com platform last year,
AI and ML are used for predictive "I expect this trend to continue, especially which makes it one of the world’s largest
analytics in the supply chain, and this is with government support with the B2B websites. Today, it is possible to
something which is grabbing attention." implementation of Integration of Digital book a container with a few touches on
MOVIN plans to invest heavily in System (IDS) and ULIP integration." your smartphone or tablet. This was
technology in the coming years as Roadcast is planning to work more unheard of a couple of years ago when
systems and processes are built to on solutions that make driving safer, several human touchpoints on email and
be agile and drive efficiency thereby says Mehra. "We are working on tech telephone calls were necessary to confirm
enhancing customer experience which analyses the driver’s face in real an order. We’re investing massively in
throughout the shipment journey, time. Variables such as fatigue and the development of new digital tools and
says Singh. "Data-driven, dynamic, distractions can be analysed via facial products that better integrate logistic
and intelligent logistics systems will recognition tech. This will ensure that solutions and make it easier for our
solve issues as it improves route drivers are safe and that logistics is a customers to reroute or find alternative
optimisation. We are committed to safe operation. We are developing tech means of cargo transportation when
using the best-in-class technology that helps companies become greener. supply chain disruption occurs.”
available for our time and day-definite Optimising fuel consumption, adoption Technology has been playing an
delivery of shipments. The use of of EVs and cost optimisation are some important role in crunching supply
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