Godrej Consumer launches first vertical storage warehouse in Bhiwandi

Godrej Consumer Products (GCPL) has inaugurated its first vertical storage warehouse in Bhiwandi, Thane district, Maharashtra.

The state-of-the-art facility marks a milestone in GCPL’s transformation of its supply chain operations under Project Parivartan - a flagship initiative to reimagine warehousing and logistics with innovation, efficiency and sustainability, says an official release.

"Spread across 2.84 lakh sq. ft., the warehouse features over 3,200 pallet positions and a high-density G+6 vertical racking system, significantly maximising storage efficiency while minimising physical footprint. Serving as the mother hub for key regional markets - Maharashtra, Goa, Gujarat and Madhya Pradesh - the facility is designed to enable agile, responsive logistics tailored to evolving business needs."

Saurabh Jhawar, Head – Product Supply Organisation, India & SAARC, Godrej Consumer Products says: "The launch of our first vertical storage warehouse is a transformative step in our journey toward building a smart, agile and future-ready supply chain. In just 18 months under Project Parivartan, we have upgraded a majority of our key logistics hubs to Grade A facilities. This new warehouse in Maharashtra stands as a beacon of our commitment to operational excellence, digital integration, and sustainable growth - allowing us to serve our consumers with enhanced speed, safety, and care."

The warehouse integrates advanced material handling capabilities such as angular docks, dock levellers and automation designed to manage over 60,000 cases daily. GCPL has also embedded cutting-edge safety and monitoring technologies including AI-ML powered warehouse monitoring, IR-based fire alarm systems, temperature and gas sensors, and a centralized warehouse control centre, the release added.

In March 2025, GCPL launched its first integrated greenfield plant in Tamil Nadu, representing a shift in manufacturing, the release added. The advanced facility will manufacture products from some of GCPL’s most popular brands including Cinthol, Godrej No.1, Goodknight, Godrej aer and Godrej Expert Hair Colour, the release added.