Freightfynd targets smarter freight sales with AI platform

Freightfynd has launched an AI-powered sales intelligence platform designed to help freight forwarders improve sales prospecting by using shipment-based data and artificial intelligence.

Freightfynd is a sales intelligence platform built for the global freight forwarding industry. It brings together company details, shipment activity, contact information and live shipment enquiries into one system, using publicly available trade and shipment data. The platform helps freight forwarders identify active shippers, focus on high-intent prospects and improve sales outreach by using shipment-based insights and artificial intelligence.

Based in Chennai, the company said the platform has been built specifically for the global freight forwarding industry. It brings together company information, contact details, shipment data and live shipment enquiries into a single system. By doing this, Freightfynd aims to help sales teams move away from manual prospecting and cold calling, and instead focus on customers with active shipping requirements.

“Our mission is to transform freight sales prospecting by delivering real value to sales teams,” said Mohammed Zakkiria A., Founder and CEO of Freightfynd. “We are bringing company data, shipment activity, decision-maker contacts and live enquiries into one place so sales teams can focus on the right opportunities instead of wasting time on manual research.”

The company said the platform uses publicly available shipment and trade data sourced through trusted data partners. This data is aggregated from carriers, ports and regulatory filings. Information across major trade lanes is refreshed continuously or near real time, depending on the source.

“Data freshness is critical in freight sales,” Zakkiria said. “We work with trusted data partners to ensure shipment and trade data across key trade lanes is updated continuously or close to real time, while fully complying with global data security and privacy standards.”

Freightfynd added that all data on the platform is managed in line with SOC 2 Type II, ISO 27001, ISO 27018 and GDPR requirements.

According to the company, freight forwarders often struggle with multiple tools and disconnected data systems during the sales prospecting process. Zakkiria said Freightfynd addresses this challenge by unifying fragmented trade data into a single platform designed specifically for sales teams.

“Freight forwarders often spend too much time switching between tools or relying on spreadsheets,” he said. “Freightfynd removes that friction by bringing everything together, allowing sales teams to identify, prioritise and engage high-intent prospects much faster.”

The platform offers detailed shipment intelligence that allows users to segment prospects by trade lane, commodity, shipment volume and shipment frequency. It also provides access to historical shipment trends and lane-level activity. This allows sales teams to approach customers based on actual shipping behaviour.

“Knowing what a company is shipping, how often it ships and on which lanes changes the entire sales conversation,” Zakkiria said. “It helps sales teams reach out at the right time with a much clearer understanding of the customer’s needs.”

Freightfynd has also introduced an AI Sales Assistant built with freight forwarding and supply chain context. The company said the assistant supports sales teams by helping them prepare for meetings, understand customer accounts and personalise sales conversations.

“Our AI Sales Assistant supports sales teams before and during customer interactions,” Zakkiria said. “It helps them prepare better for meetings and engage prospects with relevant and meaningful insights, rather than generic sales pitches.”

While the platform is designed for freight forwarders of all sizes, Freightfynd said its initial focus is on SMEs and mid-market forwarders. These companies often face greater pressure on time and resources within their sales teams.

“SMEs and mid-market forwarders can benefit the fastest from a unified, AI-powered prospecting platform,” Zakkiria said. “Their sales teams are often stretched, and this is where we see the strongest and quickest impact.”

Early feedback from users has been encouraging, the company said. Freight forwarders using the platform are reporting improvements in sales performance.

“Early users are seeing up to eight times growth in their sales pipelines, around a 40 per cent increase in conversion rates and faster prospecting cycles,” Zakkiria said. “By focusing sales efforts on the right prospects, customers are also reporting close to a 30 per cent reduction in customer acquisition costs.”

With the launch of its platform, Freightfynd aims to support the digitalisation of logistics sales by helping freight forwarders use shipment data and artificial intelligence as practical tools in their sales process.

Mohammed Zakkiria A. is a logistics technology entrepreneur with deep experience in the freight forwarding sector. Before founding Freightfynd.com, he co-founded FreightBro (now a freight technology company) along with industry peers, where he was responsible for growth strategy and marketing and helped build a team to solve freight forwarding challenges through technology. With over 14 years in international freight forwarding, he has held leadership roles in sales, marketing and customer management, and has worked with established companies such as Panalpina, DHL and Damco, where he was involved in driving significant sales and managing logistics operations for major clients. His past work focused on using digital solutions to simplify freight forwarding processes and drive business growth.