WareIQ takes over 75,000 sq ft fulfilment facility in Gurugram
The Y Combinator-backed e-commerce fulfilment platform WareIQ has taken over a 75,000 sq ft fulfilment facility in the Farrukhnagar cluster of Gurugram, strengthening its third-party logistics (3PL) operations in the National Capital Region (NCR) as e-commerce and quick commerce volumes continue to concentrate around the NCR market.
The facility is already live and serving customers, and is positioned as a high-throughput, Service Level Agreement (SLA)-driven node designed to support simultaneous fulfilment across direct-to-consumer (D2C), marketplace and quick commerce-linked supply chains. WareIQ said the expansion reflects rising demand from brands that now operate meaningfully across multiple channels, rather than relying on a single fulfilment model.
“The facility is designed for SLA driven multi channel fulfilment, with brands that are D2C heavy and also run meaningful volumes on marketplaces and quick commerce,” said Aayush Mattoo, co-founder of WareIQ. He added that the operating design has been built around “bin and racking-based storage, with automation for inventory management and tight SLA management for channels including Amazon, Flipkart, Zepto, and Blinkit.”
NCR remains the company’s most critical demand cluster, driven by dense consumption, a high concentration of platform hubs and the need for predictable replenishment cycles. “NCR is a key cluster in our network because it typically represents the highest ecommerce demand concentration for modern consumer brands,” Mattoo said, ahead of markets such as Bengaluru, Mumbai, Kolkata, Hyderabad and Ahmedabad. Farrukhnagar’s role, he explained, is strategic because of its proximity to major e-commerce and quick commerce hubs and its ability to support strong service levels for D2C-heavy operations across North India.
Operationally, the warehouse includes automated inventory controls, auto-dimensioning systems to reduce weight reconciliation disputes, and technology-led returns and quality check processes. “Returns and quality checks are supported through WareIQ’s proprietary technology, enabling structured classification and faster downstream claim readiness for brands,” Mattoo said.
The customer mix at the facility is anchored by fashion and lifestyle brands, alongside select fast-moving SKUs replenishing quick commerce platforms. According to Mattoo, “the predominant customer segment from this site is fashion and lifestyle & some bestsellers on Blinkit/Zepto,” with volumes expected to be driven primarily by multi-channel fulfilment across D2C and marketplaces, and quick commerce-linked replenishment acting as an incremental driver depending on brand strategy.
The Gurugram expansion fits into WareIQ’s broader network strategy, under which it takes full operational control in select, high-demand clusters. The company currently operates across 13 cities and runs 26 fulfilment centres nationwide. “This expansion is consistent with our approach of taking full operational control in select high-demand clusters where throughput and SLA expectations justify deeper ownership of execution,” Mattoo said, pointing to similar capacity expansions already undertaken in Mumbai, Bengaluru and Kolkata.
