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Warehousing

FM Logistic to run omnichannel ops for United Colors of Benetton at Farrukhnagar

FM Logistic will cater to order preparation for UCB’s owned, franchised outlets and other partners, including e-com across India.

FM Logistic to run omnichannel ops for United Colors of Benetton at Farrukhnagar
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French 3PL service provider, FM Logistic, has been awarded an end-to-end national DC contract by global fashion brand, United Colors of Benetton.

FM Logistic will carry out storage and handling operations spread across 1 lakh sq. ft. at its owned Grade-A, multi-client facility (MCF) in Farrukhnagar, Haryana. FM Logistic will cater to order preparation for UCB’s owned, franchised outlets and other partners, including e-com across India.

“FM will deploy plug-and-play comprehensive supply chain and IT solutions that will work seamlessly for B2B2C operations. Additionally, FM Logistic will provide value-added services like labelling, repackaging and managing returns & refurbishments. Considering the seasonal nature of the apparel business, FM Logistic is well-equipped to manage the seasonal peaks (which exist for a major part of the year) through a world-class warehouse management system,” reads the release.

Ramprasad Sridharan, CEO of United Colors of Benetton India said, “We are excited to work with an established player like FM Logistic to handle all aspects of our omnichannel warehousing needs. As a well-known fashion brand, we are building a robust supply chain towards the seamless transition of products from the warehouse to retail outlets, and ultimately to consumers, raising the user experience, satisfaction, and loyalty standards across all touch points.”

Rajat Dhar, head - of supply chain, United Colors of Benetton India said, “FM Logistic will be a key partner for Benetton India on the logistics and supply chain leg of the consumer journey. This is the start of a long-term relationship between the two organisations, and I am confident that given the level of commitment demonstrated by both teams, Benetton India will make tremendous strides in strengthening omnichannel to support growth targets.”

“We are committed to delivering to our customers the highest standards of safety, compliance, sustainability, conditions of work, quality and operational excellence at competitive costs, We are very thankful to United Colors of Benetton for their trust and long-term partnership. We are eager to support their rapid growth in the country by deploying our sectoral expertise, efficient solutions and technology along with the best warehousing standards in the country. Thus, enabling them to offer the best quality and a large range of products to their end consumers across various distribution channels from one integrated, state-of-the-art and sustainable order fulfilment setup,” said Alexandre Amine Soufiani, MD - FM Logistic India.

FM Logistic’s Farrukhanagar MCF, which is 7 Lakh sq. ft. in size, is the first FM Global certified and LEED Gold-certified warehouse in India. The facility is equipped with top-of-the-class fire safety provisions to ensure a safe working environment for all collaborators. Clean energy generation through the use of solar panels, water treatment plant, rainwater harvesting, pebble mulching for water conservation, sensory LED lighting, etc. are some of the other sustainable features of the facility. The world class insulation and ventilation offers the best conditions of work on the shop floor in the country.

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