Virgin Atlantic Cargo adopts Accenture’s Freight & Logistics Software platform
June 10, 2019: Virgin Atlantic Cargo’s is on the path of digital transformation as it has implemented Accenture’s Freight
June 10, 2019: Virgin Atlantic Cargo's is on the path of digital transformation as it has implemented Accenture's Freight & Logistics Software 8.0 platform. The cloud-enabled, end-to-end cargo management software suite will replace Virgin's 10-year-old Voyager operating system when the first phase goes live in early 2020.
The London-based airline will be the first company to adopt the unique digital capabilities of the latest AFLS 8.0 platform.
Once the system is fully operational, Virgin Atlantic customers' systems will be able to connect directly through APIs and connect with the airline's new web platform for pricing, bookings, allocations, and operations, while '2018live chat' and Chatbots will offer 24/7 interaction based on each customers' communications preferences.
Suzy Wardle, Virgin Atlantic Cargo's head of digital and distribution said: "We are making this significant investment in a new cargo management system and digital infrastructure because the way customers want to interact with us, and their expectations, are changing as new technologies emerge in the cargo space."
The AFLS 8.0 platform will support the continued growth of Virgin's cargo business by enabling:
- Automation and self-service supporting simpler pricing, booking and routing processes;
- Better decision-making ability, aligning revenue management processes around routes, capacity, costs and rates;
- Real-time visibility, control and enhanced utilisation of capacity, increasing profitability;
- Simplification of processes and greater responsiveness, supporting business goals;
- Data warehousing, enabling analytics and optimisation;
- Integration with other Virgin systems, enabling seamless syncing with its cargo partners.
"We are making positive progress in each of these areas but to modernise and future-proof our business, we need a far-reaching digitisation programme which allows customers to interact with us in new and innovative ways by offering them the opportunity to do everything they do with us today by phone and email via a digital platform. We are looking forward to having real-time intelligence to make the most informed business decisions, added Dominic Kennedy, managing director, Cargo.