DHL Express sees 35% clickthrough rise after deploying this AI tech for demand generation

Global logistics powerhouse DHL Express deployed Pixis' codeless AI technology to boost demand generation and observed a 35% increase in clickthrough rates within the first month. The logistics leader, which leverages multiple channels for customer acquisitions, has been making strides in harnessing AI, as the scale of its campaigns grow globally.

Pixis' codeless AI infrastructure enabled DHL Express to continuously monitor campaigns and scale growth by exploiting market trends at the right time, contextually targeting the right audiences through real-time AI-led insights, and serving them with the relevant creative recommendations at the right time. When campaigns were underpinned by AI insights the brand achieved 4X cost efficiency compared to its prior approach. DHL Express also observed an uptick in the quality of leads generated by tapping into previously unexplored high-intent audience groups.

Sanup Pillai, global head of digital marketing & Martech at DHL said: "We found Pixis to be a non-biased infrastructure with powerful cross-platform capabilities. We were able to easily integrate Pixis into our marketing channels, CRM, and attribution platforms to begin deriving insights and initiate appropriate actions. We were able to quickly reach the right audience at the right time, and at scale - allowing us to free up resources to concentrate on strategy and other key value-addition efforts."

Pixis believes that easy AI deployment and intuitive user flows are essential factors in democratizing AI for marketers. Having solved those problems through their novel plugin deployment method, the company also focuses on educating and guiding users to steer the AI on their own.

Sanup added: "When it comes to adopting any new technology, integration and active usage are the usual hurdles to overcome. With Pixis, we had none of those teething troubles. We were able to deploy the codeless AI within minutes through a plugin and the AI was activated."

For DHL Express, bridging the strategy-execution gap entailed shifting away from manual campaign monitoring and optimization, adjusting and fine-tuning budgets, and recalibrating the outcome of campaigns across channels. Pixis' codeless AI infrastructure enabled DHL to effortlessly scale campaigns without increasing marketing spend through AI-led predictive analysis and real-time recommendations.

Introducing Pixis' codeless AI to their tech stack has enabled DHL to reduce manual dependencies across their demand-generation efforts. Moreover, given that the Pixis AI is self-learning and highly adaptable, DHL plans to apply it more broadly. In his concluding note, Sanup said: "We are pleased with the results and we look forward to leveraging AI for more global campaigns."

"DHL maintains its position as a global leader in the logistics domain by adopting and fusing advanced technologies in its business approach. DHL's growth and tangible outcome is a testament of how AI can positively impact businesses as a whole. It's been immensely rewarding to witness DHL's journey with the Pixis AI infrastructure." expressed Neel Pandya, CEO - EMEA & APAC at Pixis.