Maersk Line introduces key services to facilitate trade in Northern India

Apr 04, 2017: Maersk Line, global containerised division of the Maersk Group has announced key offerings for the NCR region, aimed at enabling and facilitating trade. These offerings namely, introducing end to end carrier haulage for rice exports, bringing reefer imports to the northern hinterland, introducing import store door service are an industry first. The company is leading the way in creating integrated logistical solutions for the Indian marketplace to help facilitate and add momentum to trade in the region.

Commenting on the occasion, Franck Dedenis, Managing Director, Maersk Line (India, Sri Lanka and Bangladesh), said, “We are happy to announce these key offerings to our customers in the NCR region. Our role is to simplify and enable trade through our increased service offerings and constant innovation to help our customers. This is in line with our belief of enabling the India growth story by providing customers with a reliable, cost-effective and viable logistical solution.”

Key differentiators for the NCR Region:

(a) End to end carrier haulage for rice exports: At present, around 50 percent of rice from NCR and Punjab region moves in bulk to the ports. It is containerised and further moved to export locations which lead to wastage and risks the quality of cargo due to the involvement of multiple vendors and cargo handling at multiple stages. With this offering, Maersk Line will be able to containerise the cargo at its origin, cut out wastage and complexities of dealing with multiple vendors and help move it to port in a cost-effective manner. This will have a direct bearing on rice farmers and growers in the region who would benefit from the ease that it brings and makes customers compete successfully in key rice export markets like Europe, Mediterranean, Middle East, US.

(b) Bring reefer imports to hinterland: At present, all the reefer imports are cleared at the ports from where the customers had to get the cargo to the hinterland using smaller reefer vans or make alternate arrangements for transportation. This involves multiple handlings, the risk of cargo damage, delayed transit and higher costs. With this service, Maersk line will bring reefer imports to the hinterland and closer to the customers/consignees. This will add value to the entire supply chain especially in the hinterland by direct movement of goods, available reefer facilities at the source which will boost productivity and eliminate wastage.

(c) Store door service for imports: Currently, a customer has to engage with multiple vendors to transport containers from the port to hinterland locations. This multi-vendor model is complex, cumbersome and expensive. Maersk Line’s store door service will provide End to End (E2E) connectivity to the customer, bringing in cost efficiencies, improved turnaround time and an overall boost to productivity.