Indian Transport & Logistics

Shiprocket acquires Arvind's omnichannel technology business 'Omuni'

The acquisition is slated to further strengthen the omnichannel offering of Shiprocket and the post-purchase experience for its customers

Shiprocket acquires Arvinds omnichannel technology business Omuni

Shiprocket founders (from left) Akshay Ghulati, Vishesh Khurana, Saahil Goel and Gautam Kapoor

Shiprocket has recently announced the acquisition of Arvind's omnichannel technology business -Omuni. The transaction will be carried out as a combination of stock and cash for total consideration of Rs. 200 crores. The combination of both entities will facilitate quick, efficient deliveries of shipments from the nearest store or warehouse, significantly reducing delivery timelines and enhancing customer experience.

Both Shiprocket and Omuni are industry leaders and integral partners in a larger D2C commerce enablement segment. The ecosystem comprises of retailers, e-commerce shopfronts, marketplaces, ERPs, point-of-sale systems, warehouse management solutions, payment solutions, and CRM solutions required for best-in-class shopping experiences for consumers. With most retailers adopting an omnichannel retail strategy to cater to consumers across digital and physical storefronts, the Shiprocket-Omuni acquisition deal will deliver a more robust and seamless post-purchase experience to customers.

Focusing on leveraging cutting-edge technology to build data-driven solutions and integrated product offerings, the Shiprocket and Omuni deal is expected to ensure better inventory utilization, faster-localized fulfillment, optimize operational costs, and deliver delightful multichannel experiences. With seamless inventory sync and fulfillment between online and offline channels, order volumes and order fulfillment rates will increase for retailers.

Saahil Goel, Co-Founder, and CEO of Shiprocket said, "We are pleased to announce the deal and excited to have Omuni as a part of the ever-growing Shiprocket family. Omuni's Saas products will allow us to unify inventory, order, catalog, content, pricing, and data across physical and digital storefronts for the best possible e-commerce experience for customers. Together, we aim to redefine e-commerce logistics through omnichannel retail enablement. We look forward to working with the Om uni team to make this happen."

Commenting on the transaction, Kulin Lalbhai, Executive director of Arvind Ltd., said "We are delighted with the merger of our technology division into Shiprocket. We have built Omuni into an industry-leading product used by some of the largest brands in the country. By combining our retail stack with the Shiprocket Ecosystem we will be able to make the extensive inventory of retail stores available to be sold seamlessly via Shiprocket's logistics as a service solution. The coming together of these two product stacks will create a lot of value." The global rollout of this combined tech stack is also expected to be a game-changer for both Shiprocket and Om uni.

Founded in 2014, Omuni (Arvind Internet Pvt. Ltd.) is India's leading omnichannel retail enablement platform for brands and retailers. Omuni's Saas products enable brands to unify inventory, order, catalogue, content, pricing, logistics, and data management across physical and digital storefronts to deliver seamless online/offline commerce journeys between stores, warehouses, and digital channels.

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