MatchLog, STA Alliance partner to initiate digital container reuse in Singapore

MatchLog, a container-reuse platform, and STA Alliance, the commercial subsidiary of the Singapore Transport Association (STA), have signed a Memorandum of Understanding (MOU) to drive digitalisation and sustainability initiatives across Singapore’s container logistics sector.

The partnership aims to overhaul how empty containers are managed within the country by promoting the widespread adoption of street turns. This process allows empty containers to be reused directly between trips without returning to depots, a shift designed to reduce congestion and improve operational efficiency.

The collaboration between MatchLog and STA will integrate MatchLog’s proprietary STinder technology platform with STA’s extensive transport and logistics network. By matching import containers directly with export requirements, the initiative aims to reduce empty container movements, minimise unnecessary trips to and from storage depots, improve asset utilisation by keeping containers in active circulation, and ultimately lower the environmental impact by reducing the carbon footprint associated with container transport.

Manish Singh, Co-Founder and Region Head, South East Asia at MatchLog, said, "Singapore has one of the most mature logistics ecosystems in the world, which makes it an ideal environment to demonstrate how data-driven container reuse can work at scale". "Partnering with STA Alliance allows us to engage directly with the industry and move reuse from isolated efforts to coordinated, system-level adoption."

The partnership is designed to offer practical benefits to trucking and logistics operators. By facilitating a transition toward data-led operations, the collaboration aims to help hauliers save fuel and time while alleviating port and road congestion.

Furthermore, the parties anticipate that improved visibility and coordination of container assets will unlock new value creation opportunities for STA members.

This move aligns closely with Singapore’s broader industry objectives, specifically regarding digital transformation and decarbonisation in logistics. The MOU establishes a concrete framework for joint programs, pilot initiatives, and industry outreach to ensure scalable adoption across the transport ecosystem.