Emiza joins hands with Raymond to boost online fulfilment efficiency

Emiza, one of India’s leading third-party logistics (3PL) providers, has entered a strategic partnership with Raymond, the country’s iconic fashion and lifestyle brand, to manage end-to-end fulfilment for its entire online portfolio. The collaboration aims to enhance the digital shopping experience for Indian customers by improving delivery speed, accuracy, and overall operational efficiency.

Through its nationwide network of over 24 fulfilment centres across 12 cities, Emiza will handle more than 1.45 million annual shipments for Raymond’s direct-to-consumer (D2C) website and marketplace operations. The scope covers warehousing, packaging, and intelligent order fulfilment for brands such as Park Avenue, ColorPlus, Parx, and Ethnix.

Emiza’s technology-driven approach will enable smart routing for Raymond’s D2C website orders, ensuring shipments are dispatched from the nearest store to reduce delivery time. The partnership is expected to lower average delivery timelines by 20% and improve order accuracy to above 99.7%. It will also strengthen inventory management and provide premium, customised packaging aligned with Raymond’s brand identity. Additionally, Emiza will oversee marketplace claims to minimise losses across third-party platforms.

Ajay Rao, Founder and CEO of Emiza, said, “We are thrilled to partner with Raymond, a legacy brand that has consistently set benchmarks in the fashion and lifestyle industry. At Emiza, we are committed to delivering precision, speed, and scalability through our tech-driven fulfilment network. This partnership reinforces our mission to empower iconic Indian brands with a robust digital supply chain infrastructure tailored for the new-age consumer.”

Highlighting the brand’s digital focus, Ravi Hudda, Chief Digital and Information Officer at Raymond, said, “As consumer preferences shift towards seamless online experiences, it’s imperative for us to strengthen our backend operations. Partnering with Emiza enables us to deliver premium customer experiences with greater efficiency, agility, and reliability. This collaboration is an enabler in Raymond’s digital-first journey, helping us scale sustainably across channels while reaffirming our brand promise of trust, quality and excellence.”

Backed by 15% lower returns and 20% faster deliveries, Emiza aims to keep Raymond’s supply chain efficient and responsive, even during peak-season surges of up to 75%, supporting the company’s evolving digital commerce ambitions across India.