Flipkart launches hyperlocal 90-mins delivery service Flipkart Quick
July 28, 2020: Flipkart today launched of its hyperlocal service Flipkart Quick that delivers orders of locally available products in 90 minutes or allows to book a 2-hour slot and plans to bring together a network of neighbourhood kirana stores onto its platform.
Beginning with Bengaluru for select locations, Flipkart Quick will expand to 6 other cities in the next few months.
July 28, 2020: Flipkart today launched its hyperlocal service Flipkart Quick that delivers orders of locally available products in 90 minutes or allows to book a 2-hour slot by bringing together a network of neighbourhood kirana stores onto its platform.
Flipkart Quick will debut in Bengaluru in select locations, including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram and Indiranagar, while plans to expand to 6 other cities in next few months.
“Customers can place orders any time of the day, and get their orders delivered between 6 am to midnight; starting with a minimum delivery fee Rs 29. Consumers can choose to order in the next 90 minutes or book a 2-hour slot as per their convenience. Modernising consumers’ daily shopping experience in terms of product accessibility, availability and affordability, Flipkart Quick will provide consumers with a handpicked assortment of more than 2,000 products in categories varying from grocery, fresh, dairy, meat, mobiles, electronics accessories, stationery items and home accessories in the first phase,” said the Flipkart release.
The pre-Covid industry estimates noted that the Indian hyperlocal market will exceed Rs 2,306 crore by 2020.
Network of kirana stores
Sandeep Karwa, vice president, Flipkart, said, “Hyperlocal capabilities can be described simply as building connections between locally available products and consumers in a particular area. This is a great model for India as households of all sizes are already used to their neighbourhood kirana stores. In fact, Indian families are so comfortable with what we call the ‘hyperlocal context’, that there is a tendency to develop deep, familial ties with vendors, shopkeepers and service providers - now with the convenience of e-commerce. While we start with our dark store (no-walkin) model, wherein we enable sellers to store inventory close to the consumer; this model has the potential of encouraging local entrepreneurship and enabling new business strategies and partnerships. Today, with Flipkart Quick, hyperlocal capability, we have the potential to bring together the whole network of neighbourhood kirana stores onto our platform with just a click.”
Location mapping technology, not pin codes
Flipkart Quick will adopt a latitude and longitude approach that will not only narrow down the location to be more precise but will also result in sharper delivery time. Moving away from the traditional model of using a pin-code system to identify the delivery location, which can span across a larger area, Flipkart Quick will use innovative and advanced technology for location mapping. This technology promises to not only speed up the last mile process, but also bring more accuracy to the address mapping system, hence avoiding chances of mismatch or reattempts.
"Flipkart Quick is powered by innovative and advanced technology for location mapping... Besides speeding up the last-mile process, this technology brings greater accuracy to address-mapping."
— Flipkart Stories (@FlipkartStories) July 28, 2020
Read this Q&A with @sandeep_karwa, VP @Flipkart https://t.co/9thPx5RLPe
