ONDC, SellerApp, Delhivery drive up sales for Kanjeevaram weavers
ONDC and its partners, SellerApp and Delhivery, help Kanjeevaram saree weavers tap into a broader audience base through the digital marketplace.
Delhivery along with SellerApp, both partners on ONDC, are enabling highly skilled local weavers from Kanchipuram to navigate the digital marketplace, bringing them greater visibility on a nationwide platform translating into increased sales.
The ONDC onboarding facilitated by SellerApp has brought the weavers a significant increase in visibility across 200+ cities in India. Delhivery – with its pan-India reach of 18,500+ pin codes, is enabling SellerApp and these small businesses from the textile town of Kanchipuram with on-time order fulfillment across multiple locations in India over the last six months. ONDC (Open Network for Digital Commerce) is a government-led initiative to create an open, secure, and interoperable network for digital e-commerce in India.
Kanchipuram-based weaver Jyoti, who handcrafts exquisite Kanjeevaram sarees and sells them offline or via Whatsapp groups, was able to access a broader market by taking her small business to ONDC. "This not only augmented my income but also reinforced my confidence. I now have the tools to optimize my pricing and marketing strategies to be competitive in the digital marketplace," Jyoti said.
Giving more insights, Sowmya Nagarajan, vice president, SellerApp, said, "In Kanchipuram, we have made substantial efforts to address the digital divide, particularly for local weavers. This work has been enabled by Delhivery's pan-India reach and collaboration with ONDC."
"Through tailored educational workshops, we facilitated the transition of these weavers from traditional offline commerce to the online marketplace. In the initial phase, SellerApp successfully onboarded eight weavers, empowering them to create digital stores and list 84 live SKUs (stock-keeping units). We are confident that more will be onboard during this festive season," she added.
Commenting on the success of local Kanchipuram weavers, T Koshy, CEO of ONDC, said, "SellerApp's pivotal role in onboarding eight Kanchipuram Silk Weavers onto ONDC underscores the network's commitment to empowering businesses and artisans, transforming the way we connect, trade, and prosper in the digital age."
"ONDC has unlocked a world of opportunities for small-scale sellers and consumers alike. With Delhivery helping us build a more inclusive e-commerce community - consumers can now revel in an ever-expanding array of products from the remotest of places in India," Koshy added.
Delhivery is a trusted partner for small businesses, large enterprises, and consumers looking to ship parcels nationwide. Ajith Pai, chief operating officer, Delhivery, said, "I'm thrilled to witness the transformative journey of these skilled Kanchipuram weavers. Through our seamless logistics and pan-India presence, we have connected local businesses from the remotest corners of India with their customers to foster economic growth at the grass-root level."