Dunzo partners with LeadSquared to onboard new retailers efficiently

June 25, 2020: The hyperlocal logistics company Dunzo joined hand with the sales, field force & marketing automation company LeadSquared to offer an alternative platform for offline and small businesses. The software helps businesses to compete in an increasingly digital marketplace with e-commerce logistics, inventory management, and demand prediction facilities.

Dunzo aims to bring efficiency in their process of onboarding new retailers to the platform and empower them with a wider reach and local delivery services by employing LeadSquared's technology and onboarding software.

LeadSquared will deliver an effective operational procedure to help Dunzo onboard more vendors, keep them engaged, and build a profitable vendor community. The onboarding process involves identification of the right stores, verification, and finally cataloguing the product before listing them on the Dunzo app. These stores are then made visible to the consumers through the app, who can place orders which are fulfilled by Dunzo delivery partners.

This model is currently active in Bangaluru and has proven to be very successful with over 500 stores on board. Dunzo expects its partners to make the majority of its sales directly through its online channel.

"With LeadSquared as our partner, we will significantly improve the merchant experience," says Kabeer Biswas the CEO & Co-Founder of Dunzo. We are proud to be associated with Dunzo, a made in India startup. Learn more: https://t.co/spi6pFIjiy pic.twitter.com/Ga6RMxEGwY

— LeadSquared (@LeadSquared) June 23, 2020

How onboarding solution works?
The typical onboarding process for each Dunzo partner store previously took days as it involved multiple steps including capturing details of the store, verification, negotiation, cataloguing and more. With LeadSquared, Dunzo has managed to shorten this cycle while improving team collaboration and efforts. The key has been a streamlined process and an efficient team, allowing them to undertake vendor onboarding at scale.

Dunzo
Founded in 2015 and headquartered in Bangalore, Dunzo connects businesses across the entire supply chain and is currently present in eight Indian cities and plans to implement and extend this partner model further in the coming few months.

LeadSquared
Founded by Nilesh Patel, Prashant Singh, and Sudhakar Gorti in 2011, LeadSquared is a sales execution, field force automation and marketing automation platform used by 1,000+ organizations across the globe. It has been helping businesses of different sizes to transform their sales processes through intelligent automation, activity tracking, and a simple mobile CRM that manages the complete field sales operations efficiently.

Democratizing retail
Nilesh Patel, co-founder & CEO, LeadSquared, said "Dunzo, a made in India, for-India startup is helping the small retail owners compete with large e-commerce giants. With the number of aggregator platforms on the rise, we saw a need to streamline vendor onboarding which is typically a multi-step, long-haul process and can take several days or even weeks. Our goal has been to bring this down to a single day or just a few hours and eventually help Dunzo achieve its vision of democratizing retail with faster execution."

Kabeer Biswas, CEO & co-founder, Dunzo, said "As a merchant-first platform, we believe that small business owners are the lifeline of our cities. Now more than ever, we need to collectively energize the merchant community and empower them with the tools they need to grow their businesses sustainably. With LeadSquared as our partner, we will significantly improve the merchant experience and deliver on our promise of expanding economic opportunities to an underserved part of the supply chain."