CMA CGM invests in French online logistics start-up ‘Wing’

October 30, 2019: The CMA CGM Group on Tuesday has announced its partnership and investment in the French online logistics start-up ‘Wing’ to offer solutions in e-commerce logistics. The shipping and logistics giant will now have a position in the start-up that had disrupted the e-commerce market by offering online delivery service to small and medium retail businesses in France and Britain. Meanwhile its subsidiary CEVA will forge a financial, industrial and commercial partnership with Wing.

The CMA CGM Group supports the development of the #startup Wing to offer new solutions in e-commerce https://t.co/Lde97WN2uV#logistics #ecommerce pic.twitter.com/BDF6dT6eAx

— CMA CGM Group (@cmacgm) October 29, 2019

Founded in 2015 and based in Marseille, Lyon and Paris, Wing offers an urban logistics service dedicated to e-retailers by optimizing e-commerce logistics of their 300 customers. The young company thus helps these businesses to compete with e-commerce giants like Amazon.

With just a few clicks from the online platform, customers could see a courier show up to pick up orders sold on the Internet. These are then deposited in a logistics warehouse where they are packaged, shipped and delivered in less than 48 hours.

“Convinced of the relevance of the solution offered by Wing, the Group took a position in the company through its investment fund, CMA CGM Ventures. At the same time, CEVA Logistics, a subsidiary of CMA CGM that joined the Group this year, entered into an ambitious industrial and commercial partnership with Wing. The two companies will thus implement cross-selling initiatives and CEVA Logistics will make space available to Wing in its warehouses. The Group thus realizes the synergies resulting from CEVA Logistics' new strategic plan and reflects the strategy of Rodolphe Saadé, Chairman and Chief Executive Officer of the CMA CGM Group, to support innovation,” says the release.

This merger will enable the two companies to offer their respective customers innovative new services with high added value in the field of urban logistics.

Nicolas Sartini, chief executive officer, CEVA Logistics, said “A concrete illustration of the synergies between CEVA Logistics and CMA CGM resulting from our new strategic plan, this collaboration with Wing is fully in line with Rodolphe Saadé's ambition in favour of digital innovation. The Group also confirms its willingness to offer its customers ever more innovative services throughout the logistics chain.”

Jean-Baptiste Maillant, founder and president, Wing, said “The CMA CGM Group is an undeniable asset in helping us develop a long-term vision of our service and in supporting us in our growth. Their very strong development in logistics provides us with important synergies to offer a complete and innovative service to our respective customers.”