Cathay Pacific appoints Lavinia Lau as director commercial
July 22, 2019: Cathay Pacific Airways has appointed Lavinia Lau as director commercial with immediate effect.
July 22, 2019: Cathay Pacific Airways has appointed Lavinia Lau as director commercial with immediate effect. She will be responsible for the passenger functions of revenue management and sales and distribution, together with planning for both the passenger and freighter fleets and networks. She takes over from director commercial & cargo Ronald Lam who is now the chief executive officer of HK Express, a wholly owned subsidiary of Cathay Pacific.
Before the appointment, Lavinia was general manager planning, formulating and executing the fleet, network and scheduling strategy for both Cathay Pacific and Cathay Dragon for the past four years. She started her career as a Swire Group management trainee and joined Cathay Pacific in 1999. Over the years she has held various managerial positions on the commercial side of the airline, including e-business, alliance, loyalty and revenue management.
In 2010, Lavinia was appointed vice president Canada and managed the airline’s business and operations out of both Vancouver and Toronto. From August 2012, she was general manager sales, Pearl River Delta & Hong Kong, overseeing the airline’s passenger sales in Cathay Pacific's home market.