beOnd, Aeroprime partner to expand cargo operations in India
beOnd has signed an MoU with Aeroprime Group to strengthen its cargo operations in India, as the airline expands its presence in the country.
Premium leisure airline beOnd has signed a Memorandum of Understanding (MoU) with Aeroprime Group to explore the appointment of Aeroprime as its Cargo General Sales and Service Agent (GSSA) in India.
The agreement marks a step in beOnd’s strategy to expand its presence in India, one of the world’s fastest-growing aviation markets, while developing its wider cargo ecosystem.
Aeroprime brings experience in managing cargo operations for international airlines, along with expertise in the Indian air cargo market and established industry relationships.
The proposed cargo partnership will complement beOnd’s expanding passenger operations and support the airline’s broader strategy to develop a diversified aviation platform across key international markets.
Tero Taskila, Chief Executive Officer of beOnd, said, “India is one of our highest-priority markets, and cargo is central to building a sustainable ecosystem within our AOCs. In India, we've appointed Aeroprime as our partner who already knows this market inside out, so we start from a position of strength rather than learning as we go."
“beOnd has introduced a distinctive premium proposition to the aviation market, and we look forward to working closely with the company as it develops its ecosystem and cargo strategy for India. We are confident our experience and market expertise will help support beOnd's long-term ambitions in the region,” said Abhishek Goyal, Executive Director & CEO of the Group.
The MoU positions Aeroprime Group as beOnd’s cargo representative in India, strengthening the airline’s presence as it progresses with its broader expansion plans in the market.
beOnd describes itself as the world’s first premium leisure airline, offering an elevated travel experience focused on comfort and personalised service. The airline operates an all-premium fleet of Airbus A320-family aircraft, featuring lie-flat seats, tailored service and luxury-focused amenities. Through scheduled and bespoke services, beOnd connects more than 80 destinations across 45 countries, aiming to provide a seamless and refined travel experience.
