Tata SIA Airlines (TSAL) recently unveiled Vistara, the identity of its new airline. Vistara, which is expected to start operations in October, 2014, aims to transform the air traveller’s experience. With an obsession for quality in every aspect of customer engagement, the airline will treat travellers as unique individuals and delight them with intuitive thoughtfulness. Based out of Delhi, Vistara will take delivery of its first plane, an Airbus A320-200, in September and plans to increase its fleet to 20 aircrafta, including A320neos, by the end of the fifth year of operation.
Speaking on the occasion, Mr. Prasad Menon, Chairman, TSAL, said, "Today is a momentous day for the Tata group and Singapore Airlines. Vistara will redefine the way we travel in India. I can confidently say that Tata's and SIA's legendary hospitality standards and service excellence will make Vistara a natural choice for passengers,” said Prasad Menon, Chairman, TSAL, while revealing the airlines identity.
The name Vistara is derived from the Sanskrit word ‘Vistaar’, which means ‘limitless expanse’, and draws inspiration from the brand’s domain -- the ‘limitless’ sky. The logo is derived from a ‘yantra’, a perfect mathematical form that reflects the unbounded universe. Its fluid interconnecting lines reflect the seamless experience the airline wants to offer its customers. The eight-pointed star at the centre of the logo reflects the high standards Vistara is committed to the excellence that will be a hallmark of the airline.
"We aim to deliver a seamless experience via personalisation of services for guests who travel with us. Our core belief is that we will be intuitively thoughtful about our guests' needs from the time they contact us to the time they leave the airport. Whether they are leisure or business travellers, we would like to make a significant difference at every stage of their air travel experience, and truly bring back the joy of flying,” said Phee Teik Yeoh, CEO, TSAL.
Commenting on the launch and operating in India Swee Wah Mak, Director, TSAL, and Executive Vice-President Commercial, SIA, said from a global investor’s perspective the Indian aviation sector has a lot of potential for growth. “SIA’s world renowned tradition of service excellence will contribute to the creation of the finest flying experience in the Indian skies through Vistara,” added Mak.