Shadowfax unveils a new brand identity with new logo and byline

Shadowfax Technologies Limited has announced a new brand identity featuring a green logo and a new byline, “Think Ahead!”, as part of a strategic shift to align with the evolving logistics landscape.

The rebranding reflects what, when, where, who, why, and how the company is adapting its identity—marking a new phase for the technology-led third-party logistics provider headquartered in India.

The refreshed branding signals Shadowfax’s focus on innovation, sustainability, and future-ready logistics solutions. The green logo represents its emphasis on responsible growth and environmentally aware operations. The new byline “Think Ahead!” is aimed at demonstrating a mindset of anticipating market needs rather than responding to them.

Abhishek Bansal, Chairman, Managing Director and Chief Executive Officer of Shadowfax, said, “Our refreshed brand reflects the next chapter of our journey driven by foresight, sustainability, and better logistics solutions. It's not just about speed anymore. It's about solving before reacting, scaling with intelligence, and leading with purpose. At Shadowfax, we've always believed that logistics should adapt to the demands of tomorrow. With our scale, intelligence, and platform capabilities, we're enabling businesses to move faster, think smarter, and deliver better.”

The rebranding comes at a time when the logistics industry is seeing major changes due to technology shifts, rising customer expectations, and increased focus on environmental impact. Shadowfax aims to respond to these challenges by adapting its operations through platform capabilities and a wide partner network.

Shadowfax Technologies Limited is a technology-led third-party logistics company serving clients across e-commerce, food marketplaces, mobility services, and more. As of December 31, 2024, it had 140,243 average quarterly unique transacting delivery partners across over 2,200 cities in India.