Page 17 - ITLN May - June 2022 issue

“Since we entered India six years ago He also laid out his vision to remove
we wanted to have a very significant the inefficient way of warehousing in
position in all the big markets which We can have fantastic India where a mother warehouse feeds
is already happening today. At this warehouses, fantastic IT the smaller warehouses and smaller
moment, we are optimistic about the systems, great robots, ones handling raw materials or value-
Tier 3 cities,” he added. and great automation, added services like packaging and
FM Logistic India has recently instead offer an efficient, sustainable
announced moving into their 3.7 lakh but everything will boil method of operating everything under
sq ft facility at Welspun One Logistics down to the quality of the same roof.
Parks' park in Bhiwandi, near Mumbai, people we have. “This will reduce the number of
and informed that Bangalore will be the Alexandre -Amine scattered structures; avoid much small
next one. Soufiani also spoke about the Soufiani transportation thereby decreasing
future extension of its newly inaugurated FM Logistic India pollution, congestion and cost,” he said.
Farrukhnagar facility. He notes that the Indian market
“The land that we have here is 45 which is one of the highest in the world. is becoming more demanding where
acres, so we can build a similar eight So there is a huge scope for us to add consumers, as well as brands, want
lakh sq ft box just behind this and value. GST was a big bang and we were faster delivery of goods and FM Logistic
connect them. We are also looking at there for our customers to navigate could offer the right solutions to them
Hyderabad and Chennai,” he said. that. The covid-19 pandemic came, due to a robust IT infrastructure which
The company caters to sectors like people were looking to cater to more is integrated into an in-house built
the FMCG, garments, e-commerce, channels and are increasingly providing supply chain control tower.
pharma and auto components and omnichannel operations. We are also “When we speak about control tower,
strategies like the omnichannel in a catering to the new e-commerce we speak about an integrated IT system
single warehouse in their multi-client demands to deliver in three hours of of all systems required to manage and
facilities. one hour.” track the entire activities of the supply
He said, “We take care of compliance FM Logistic recorded a turnover chain that is visible on screens of
as required in each sector like pharma growth of 58 percent during the first half multiple customers on a real-time basis
or food. We are specialised in each of FY 2022 and predicted 35-40 percent with respect to the key performance
sector and we have a team of experts growth for the entire year. However, it indicators (KPIs),” Soufiani said.
in each sector. Thus we give the right ended up recording 50 percent growth in Soufiani claims that they have
technical solution to all the compliances FY 2022. disrupted the Indian market not only
and the safety required by each.” Soufiani said, “We signed a lot of with the technology but also with the
Soufiani thinks that it is the golden new customers, particularly FMCG and quality of skill sets improved.
era for the 3PL industry in India and omnichannel customers, who want “We facilitate elevation of our blue
FM Logistic came to India at the right to cater to different channels from a collars to white collars to team leader
time with the right set of services and single warehouse. We also developed to the manager through FM University
solutions. value-added transportation services inside our organization. We can have
He notes, “Only 25 percent of the for our automotive customers. fantastic warehouses, fantastic IT
Indian 3PL industry is organised and Customers we didn’t expect at all systems, great robots, great automation,
the other 75 percent is up to grab. Also, contacted us just because they expect but everything will boil down to the
logistics is 14 percent of India’s GDP, better service levels.” quality of people we have,” he said.
Even though FM Logistic calls
FM Logistic India's first owned multi-client itself an asset heavy company from
facility (MCF) in Farrukhnagar, Haryana its warehousing part of business,
it is an asset-light company from
a transportation perspective. The
company partners with various
transport companies across the country,
even smaller companies when big
logistics players can’t deliver.
Soufiani said, “Getting into
transportation is not our plan unless
it is a long term business. We are not
interested in the movement of cargo
from A to B. What is important for us
is to organise the entire supply chain,
optimise it, provide value-added services,
do route optimization, enable hub and
spoke models and reduce cost.” 
15
www.itln.in May - June 2022