Page 24 - ITLN March-April 2025
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Mergers in motion: How smart acquisitions



         can transform Indian logistics






            In the high-stakes race of Indian
            logistics, M&As are emerging as
            the key to growth. But success
            isn’t just about sealing the deal—
            it’s about executing it rightly,
            where strategic vision, cultural
            alignment, and a customer-first
            approach turn acquisitions into
            powerful transformations rather
            than chaotic integrations.




                he logistics industry is
                changing at an electrifying
                pace. Every company wants
                to move faster, be more
         Tefficient, and stay ahead
         of the game. But in a world where
         technology is disrupting traditional
         supply chains, where customer
         expectations are soaring, and
         where competition is fiercer than
         ever, how do companies survive—
         let alone thrive?
           The answer lies in mergers and
         acquisitions (M&As), the power    Perfect timing                       “While many large-scale mergers
         move that’s redefining logistics.  The logistics sector in India is at a   prioritise cost efficiency over
           M&As aren’t just about buying   tipping point. Market consolidation   customer relationships, Jeena &
         out competitors or expanding      is increasing, customers are       Company focuses on balancing
         operations. They’re about bringing   demanding seamless, end-to-     scale with a customer-first approach,
         together the best minds, the latest   end supply chain solutions, and   ensuring that integration enhances
         innovations, and complementary    companies are looking for ways to   rather than dilutes service quality,”
         strengths to create something     expand their capabilities without   says Mr. Tuteja.
         greater than the sum of its parts.   spending years building them from
           “No single company has all the   scratch. M&As offer a shortcut to   Merger that transforms
         answers,” says Mr. Sateshwar      achieving these ambitions.         When done right, mergers lead to
         Tuteja, Director - Sales, Jeena &    Mr. Tuteja emphasises that the    stronger, more agile logistics networks.
         Company. “But by bringing together   key to a successful merger isn’t   Companies that were once competitors
         diverse pools of knowledge and    just about combining assets—it’s   can now combine resources, share
         IT capabilities, M&As enable the   about vision, cultural fit,       technology, and offer customers
         industry to implement innovative   and customer value. A merger      seamless supply chain solutions
         solutions that would be challenging   without a clear strategic purpose   that would have been impossible
         for an individual company to      can lead to chaos. Cultural        alone. Infrastructure expands faster.
         develop alone.”                   misalignment can turn a promising   Service offerings become more robust.
           This synergy is what fuels      acquisition into a disaster. And if    Technology and automation drive
         efficiency, enhances service      a merger weakens customer          better decision-making, smoother
         offerings, and accelerates the    service instead of enhancing it,    operations, and real-time visibility
         industry’s digital transformation.  it’s already failed.             across the supply chain.
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          March - April 2025                                                                          www.itln.in
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