Samsung to tap Indian e-commerce market

South Korean electronics major Samsung is looking to tap the booming e-commerce market in India for its consumer electronics division and has set up a team at its headquarters to plan online sales strategy for the country.

According to company sources, the company is mulling having its own e-commerce channels like its rivals, although it is at an early stage.

"The company is looking at online sales in India very closely. It has even formed a team at the headquarters to plan for the online sales strategy in India," a source said.

When asked about the company's plans for tapping online channel, Samsung India Director-Product Marketing Consumer Electronics Rishi Suri said: "For us the consumer is the key. Where the consumer would want us, we would be there and would be offering right kind of products at right price."

He further said: "In case of (consumer) electronics, the clear understanding with the management is where the consumer would want us, we would be there."

When asked how the company would balance interests of its offline retailers and address demand from online consumers, Suri said: "The channel is not that critical for us. We are more focussed and more centric towards the consumers. For us, where the consumer would move, we would move accordingly."

He, however, declined to share how much sales come from the online channel.