Ola launches luxury cab range

You can pick your date in a luxury car this weekend for rates as cheap as Rs.19 per km. Ola, an on-demand transportation technology aggregator, has introduced a new category on their app called ‘Ola Lux’, a service which provides luxury cars such as Jaguar, Mercedes, Audi, BMW, Toyota Camry and Fortuner, piloting in the chic location of South Mumbai. It will soon cover the rest of the city.

In a statement, Raghuvesh Sarup, head of categories and chief marketing officer at Ola, said, “With a growing number of young executives, entrepreneurs and professionals, the need for on-demand luxury sedans is growing tremendously in a city like Mumbai. Young adults like the flexibility of not having to drive in heavy traffic or having to park, while still travelling in a stylish luxury ride made available within minutes via the Ola app on their smartphone!”

The statement says that the Lux icon appears on Ola app when the customer is in one of the designated areas in Mumbai. Features like driver details being displayed upfront, SOS buttons, Auto-Connect Wifi, live tracking and seamless payment using Ola Money will continue to be available on Ola Lux, it added.