Safexpress conferred with the title of Iconic Brand

Apr 06, 2017: Safexpress has been conferred with the title of Iconic Brand by Economic Times. This honor was bestowed upon Brand Safexpress in a grand ceremony at Hotel Taj Santacruz in Mumbai.

Speaking at the award ceremony, Vineet Kanaujia, Vice President – Marketing said, “I would like to express my heartfelt gratitude to our customers, partners and employees who have all provided their invaluable support to Brand Safexpress over the last two decades. It is only due to their contribution that we have created industry leadership for our brand and gained the iconic status.”

Kanaujia added, “For the last 20 years, Safexpress has been striving very hard to provide world-class services to its customers. As a result, today Brand Safexpress is considered synonymous with supply chain & logistics in India. The ET Iconic Brand award is truly an affirmation of the iconic status of Brand Safexpress in the field of supply chain and logistics. This award will motivate our firm to work even more passionately in the field of supply chain & logistics.”

Explaining about the unique marketing strategy of Safexpress, Kanaujia said, “We have created Integrated Marketing Communications strategy at Safexpress a decade back. The keystone of our IMC strategy is based on pillars like ATL, BTL, Digital Marketing, PR & Corporate Communications, Cause Marketing, and so on. This unique marketing strategy has helped us create a larger-than-life brand in the field of supply chain & logistics.”

Kanaujia concluded by saying, “Through our pioneering initiatives, Safexpress over the years has totally redefined the way supply chain functions in the country. Following a unique hybrid model of hub and spoke and long-haul routes, Safexpress network covers every square inch of India. Our supply chain and logistics operations are driven from our 30 ultra-modern Logistics Parks built at strategic locations across the country, and operated by a highly dedicated and skilled workforce. This award is a fitting tribute to the work Safexpress has put into the supply chain & logistics domain over the last two decades.”

Photo Caption: Vineet Kanaujia, receiving the prestigious ET Iconic Brand Award