Twill becomes ‘a Maersk Innovation’ company
Sep 04, 2018: Digital freight forwarder, Twill has announced a change in its brand affiliation from Damco to Maersk. The platform was created as a ‘Damco innovation’ and operated as a partner with the freight forwarder and supply chain management company, which is part of A.P. Moller - Maersk.
Twill was initially launched in the UK market last year and has received a positive response from the customers. The realigning of the brand will facilitate all Maersk customers to experience this easy-to-use online platform, in line with the A.P. Moller - Maersk strategy to become a global integrator of container logistics offering end-to-end solutions. As of today, the Twill logo will be updated to position the brand as ‘a Maersk Innovation’. All shipping currently handled through Twill will continue to be operated by Damco.
Twill CEO Troels Stovring said, “Customers have different needs and in order to win their business we have to meet the needs that are most important to each of the customers. Therefore, any customer who wants to experience digital freight forwarder will be able to use Twill platform as their new booking system. Twill is and will remain a multi-carrier platform and we aim to fulfil our commitment to all of our customers and carriers. Twill can choose any and all carriers that are beneficial to customers on its platform including Maersk Line. We are one team - and Twill plays a vital role in Maersk's vision to simplify our customers' supply chain processes.”
Vincent Clerc, CCO of Maersk stated that with Twill they are offering small and medium sized companies - a simple and easy way of shipping their goods, providing them better control of their supply chains.
Twill currently caters to China, India, Vietnam, Indonesia, Thailand, Malaysia, Spain, Poland, Mexico, United States, the Netherlands, Denmark, Norway, Germany and many more.