Page 6 - ITLN March-April 2025

Cover Story
Global Supply Chains

India reinventing

supply chains amid

global disruptions

In the face of rising costs, disrupted trade routes, and evolving global policies,
Indian businesses are reshaping their supply chains through strategic
resilience, technology adoption, and market diversification.

Libin Chackon Kurian

rom tariff hikes and shipping environment for Indian
delays to shifting trade businesses. With
routes and new policy shipping delays
Fframeworks, global supply mounting, tariff
chain disruptions are forcing Indian hikes eroding
businesses to rethink their strategies. competitiveness, and capacity
Rather than being passive victims constraints driving up costs, companies
of these challenges, companies are are facing shrinking profit margins and
proactively adapting — leveraging growing uncertainty.
multimodal logistics, exploring One of the most immediate
alternative markets, and embracing challenges stems from the impact of
digitalisation to stay competitive. US tariffs on Indian exports. Christian
The global supply chain has been Roeloffs, Co-founder and CEO of
rocked by multiple disruptions — from Container xChange, warns of the
Red Sea shipping delays and rising The increased tariffs economic strain these trade policies
U.S. tariffs to fluctuating freight rates would raise the cost impose. "The increased tariffs would
and geopolitical instability. Indian of shipping goods to raise the cost of shipping goods to
businesses, deeply embedded in the US, India's largest the US, India's largest export market.
global trade, face rising costs, transit export market. This This could reduce the competitiveness
delays, and shifting market dynamics. could reduce the of Indian products like jewellery,
However, rather than succumbing competitiveness of Indian pharmaceuticals, and petrochemicals,
to these pressures, they are actively products like jewellery, potentially shrinking demand," he said.
adapting through diversified logistics pharmaceuticals, and Container xChange is a digital
strategies, policy-driven resilience, and petrochemicals, potentially marketplace for container trading
technology adoption. and leasing.
shrinking demand. Beyond tariffs, global shipping
Rising costs and delays Christian Roeloffs disruptions have further exacerbated
Global supply chain disruptions Container xChange trade uncertainties. The ongoing Red
have created a complex and volatile Sea crisis, for instance, has forced
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