Myntra partners with LogiNext technology to optimise logistics

Sept 12, 2016: Online fashion e-commerce giant Myntra has partnered with LogiNext Solutions, the disruptive startup in the domain of big data analytics and IoT, for enhanced real-time tracking, visibility and alerts.

The association has resulted into Myntra saving costs, reducing distance traveled and improving ETA/ETD with dynamic route optimization.

The online fashion retail brand was experiencing a heavy intra-city and inter-city logistics influx due to which managing the supply chain with scalability had become increasingly challenging.

For enhanced real-time tracking, visibility and alerts, LogiNext, with their product Haul empowered Myntra to optimise logistics while bringing down cost.

With Haul, Myntra was finally able to track their large inter-city shipments more precisely and share real-time movement alerts with end users.

“Deploying the latest technology is the only way forward for businesses today and we are extremely pleased to have found the best partner in LogiNext Solutions. Their expertise in the field of big data analytics and real-time tracking has significantly helped us to track the shipment, optimize routes and provide our valued customers with the precise ETA/ETD. We recommend LogiNext for anyone looking to streamline their logistics, gain better visibility of shipments and delivery personnel and cut-down the operational costs,” said Rajul Jain, SVP-Supply Chain, Myntra.

Photo: Dhruvil Sanghvi, LogiNext