Destination Germany draws more Indian tourists
May 25, 2018: Destination Germany continues to be one of the most sought after travel destinations for Indians travelling aboard. The country witnessed 8,52,224 visitor overnights in 2017 making for a 13.8 percent growth over 2016. Owing to this steady growth, The German National Tourist Office (GNTO), India forecasts a 5-8 percent growth in visitor overnights for the year 2018.
With experiential travel becoming the most sought after genre in leisure travel, The GNTO, which focusses on theme based marketing, is promoting “Culinary Germany-More to explore” as its core global marketing theme this year. Speaking on the occasion Romit Theophilus, the Director for India, The German National Tourist Office, India said, “Food forms an integral part of any travelers itinerary. Experiencing the local flavour helps enhance the flavour of any holiday and makes for everlasting impressions. With over 5,000 beers from 1,300 breweries, 300 types of bread, 1,500 types of sausage, 13 wine regions, 292 Michelin-starred restaurants and 3,000 to 5,000 Christmas markets, Germany is sure to satiate any travelers appetite.”
According to the Quality Monitor survey of the German tourism industry, 4 percent of international holidaymakers come to Germany specifically for the variety and quality of its food and drink. The sector, therefore, contributes at least 3.2 million overnight stays to Germany’s inbound tourism.
‘Travelling food-lovers’ are generally quite young, well-educated family people with children; they are often city dwellers and are very active on social media.
Destination Germany, which has always used new and innovative strategies to promote itself, launched its Web Based Destination Training Module www.germanyspecialist.com in December 2017. The platform, which has 4 interactive and informative training modules, is prepared so that tour operators can easily access all essential information required to create interesting itineraries to Destination Germany. The platform already has over 750 registered tour operators seeking to improve their knowledge of the destinations and aiming at being certified Destination Germany Specialists.
Adding to its cherished status of being a favored Leisure Destination amongst Indians, the German National Tourist Office, India now boasts of over 1 million followers on its Facebook platform www.facebook.com/germanytourism. Speaking on the occasion on achieving this milestone, Theophilus said, “We had envisioned that our Facebook page would be the hub for interactions and discussions on all things related to travel to Germany and we are happy to see the popularity of the page amongst Facebook enthusiasts. With engagement rates of 16 percent on an average, the page has become the regular haunt for travelers looking at exploring new experiences.”
On a concluding note, Theophilus stated, “From mesmerizing natural scenic beauty, unique and fun traditions and culture, vibrant nightlife and lots more offered at the best value for every Euro Spent, Destination Germany is undoubtedly one of the best choices for a European holiday. We hope that more and more Indian travelers have the opportunity to explore this beautiful destination and experience it.”