Spread across 200,000 sq. ft., the 24x7 operation has a storage capacity of over three million units.

The new facility consolidates two of Adidas sites which will cater to the growing e-commerce sector with operating efficiencies.

Neelendra Singh of Adidas India: “Growing the D2C business is a strategic priority for us in our own the game strategy."

Vikas Anand of DHL Supply Chain: “Our well-trained team meticulously planned the consolidation activities of two sites, which resulted in a seamless migration to the new location without any impact on the running of this business."

This e-commerce fulfilment centre is in line with DHL Supply Chain’s recent investment announcement of ₹4,000 crore in India, to boost warehousing capacity, workforce and sustainability initiatives.

DHL Supply Chain India fulfils over 100,000 orders every day from its e-commerce operations and its D2C ‘plug & play’ fulfilment network launched in 2021 in India.

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